How Amazon Used Data to Build Its E-Commerce Empire
How Amazon Used Data to Build Its E-Commerce Empire Amazon is the world's largest online retailer, and it has built its empire on data. From the very beginning, Amazon has been collecting data about its customers, products, and sales. This data has allowed Amazon to make better decisions about everything from product selection to pricing to marketing. One of Amazon's most important ways to use data is to personalize the customer experience. Amazon tracks what its customers buy, what they look at, and what they leave in their carts. This data allows Amazon to recommend products that are likely to be of interest to each individual customer. Amazon also uses data to improve its search results. When a customer searches for a product on Amazon, the company takes into account the customer's past purchase history, their browsing history, and the search terms they use. This allows Amazon to show the customer the most relevant products first. In addition to personalization and searc...